Need For Organic Search Marketing 91% of all Internet users use search and email regularly. Therefore, search is now tied with e-mail as the most popular online activity. Almost all the major search engines have built-in email component.
Roughly 80% of clicks at the dominant search engine (Google) occur in the organic search listings, with the balance going to paid ad listings.
If your site is not ranking well in the organic (natural) search listings, you're missing out on a lot of potential traffic. And, if your competitors are not ranking in the organic search results, they're probably looking into it right now.
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