Yahoo!'s Pay-Per-Plick Yahoo!'s Pay-Per-Plick (PPC) Program shows paid ads at the top and right of the results pages. Web sites that show up here bid on keyword phrases and pay Yahoo!® a small fee each time the ad is clicked on. The more you bid per phrase the higher your ad will appear on the results page. Yahoo! PPC is a great way to help drive traffic quickly to your Web site. You can set a daily budget. When you max out your budget, Yahoo! will pull your ad for the remainder of the day. A comprehensive search engine marketing campaign may encompass both organic optimization for long-term success and a pay-per-click campaign for immediate results. A PPC campaign which brings you truckloads of traffic is only valuable if you can convert that traffic into sales. When you create a pay per click campaign, you can send your customer exactly where you want them to go, and that's exactly what you should be doing. Feel free to contact a search engine marketing consultant at 1-888-398-4703. We can help put together a marketing strategy for your site's needs. Pay Per Click Marketing |