Search Engine Marketing - Search Engine Optimization Strategy Search Engine Marketing comprises of many things that are based on common sense and usability than trickery like thumbing a web site.. The basic premise behind the strategy of thumbing a web site is that each section of the web site must be relevant to the other section, and only the sections that are relevant to each other are linked together. A very big advantage to theme a site is that the some of the search engines also use themes as part of their algorithm for inclusion into their database of web sites. Not only do they use themes as a factor for inclusion, but they also use themes as a factor for deciding which web site ranks higher. One such search engine that uses themes as a factor is Big Boss - Google. The other search engines that use Themes in their algorithm are: Altavista, Inktomi, Google, Excite, Lycos, and Webcrawler. Although they all use themes in their algorithms, Lycos and Webcrawler do not have a very strong emphasis on themes. However, this should not stop us to design user-friendly sites with thimbing technique. General SEO Placement |