Choose Wisely: Your Domain Name is a Marketing Tool Selecting a domain name may seem on the surface to be just a matter of deciding which word or words to register. As you know or will soon discover, business on the web is extremely competitive. It's not just a matter of worrying about search engine rankings. All websites struggle to stay on top. The domain name you choose will soon be a silent player in your effort to attract and maintain traffic on your site. Your domain name will play a key role in that other, less conspicuous form of advertising; word of mouth. Every potential source of traffic is a vitally important one. One person may see your website, mention it to a friend and so on. If your domain name sounds confusing, is difficult to spell or has another spelling variation, it could mean lost traffic. Domain Name IP Address by 501westbroadway.com |